Academic Credentials
Ph.D., Mississippi State University, 2015
MBA, Florida State University, 2008
B.S., Finance, Auburn University, 2002
Presentations
Graham, Kenneth and Kelly M. Wilder (2020), 鈥淐onsumer-Brand Identity and Online Advertising Message Elaboration: Effect on Attitudes, Purchase Intent and Willingness to Share,鈥� Journal of Research in Interactive Marketing, 14 (1), pg. 111-132.
Graham, Kenneth W. and Wilder, Kelly M. (2013).聽 “The Impact of Anti-brand Advertising and Brand Attitude:聽 The Role of Consumer-Brand Identification,” (summary brief),聽Marketing Identity, John D. Brand, ed.,聽Society for Marketing Advances, Hilton Head, S
Horky, Alisha B., Kelly M. Wilder, and Toni Ford (2012), 鈥淲hat’s聽That聽Doing Here? Toward an Understanding of Product-Retailer Brand Incongruity,鈥澛燬outheast Marketing Symposium, University of Tennessee, Knoxville, TN.
Wilder, Kelly M. (2012), 鈥淓verybody Knows I Love that Brand!: Toward an Understanding of Brand Advocacy,鈥澛燬outheast Marketing Symposium, University of Tennessee, Knoxville, TN.
Wilder, Kelly M. (2011), 鈥淭he Role of Service Climate in Adaptive Service Offerings,鈥澛燬outheast Marketing Symposium, University of Mississippi, Oxford, MS.
Wilder, Kelly M. (2010), 鈥淭he Ripple Effects of Rage: How Outraged Customers Affect Others,鈥澛燬outheast Marketing Symposium, University of Memphis, Memphis, TN.
Awards
糖心Vlog School of Business Faculty Service Award, 2018
Sheth AMA Doctoral Consortium Fellow, 2011
Graduate Service Assistant of the Year, Graduate Student Association, Mississippi State University, 2011
Society for Marketing Advances Conference Best Paper in Track Marketing Research, 2009
Society for Marketing Advances Doctorial Consortium Fellow, 2009
Publications
Graham, Kenneth and Kelly M. Wilder (2020), 鈥淐onsumer-Brand Identity and Online Advertising Message Elaboration: Effect on Attitudes, Purchase Intent and Willingness to Share,鈥� Journal of Research in Interactive Marketing, 14 (1), pg. 111-132.
Mishra, Karen E, Wilder, Kelly, and Mishra, Anil. (2017), “Digital Literacy in the Marketing Curriculum: Are Female College Students Prepared for Digital Jobs?”,聽Industry and Higher Education, Vol. 13, No. 3, 204-211.
Wilder, Kelly M., Joel E. Collier, Donald C. Barnes (2014), 鈥淭ailoring to Customers鈥� Needs: Understanding How to Promote an Adaptive Service Experience With Frontline Employees,鈥� Journal of Service Research 17 (4), pg. 446-459.
Wilder, Kelly M. Collier, Joel E., and Barnes, Donad C. (2014), “Tailoring to Customers’ Needs:聽 Understanding How to Promote an Adaptive Service Experience with Frontline Employees,”聽Journal of Service Research.
Conference Proceedings
Mishra, K.E., Wilder, K.M., and Mishra, A. (2015), “Updating the Marketing Curriculum: Blending Student, Professor, and Market Demands,” (summary brief), Marketing Management Associaton’s Fall Educator’s Conference:聽 San Juan, Puerto Rico.
Graham, Kenneth W. and Kelly M. Wilder (2013), 鈥淭he Impact of Anti-brand Advertising and Brand Attitude:聽The Role of Consumer-Brand Identification,鈥� (summary brief),聽Marketing Identity, John D. Brand, ed. (Society for Marketing Advances: Hilton Head, SC), pp. 205-206.
Wilder, Kelly M. and Michael Breazeale (2012), 鈥淓verybody Knows I love That Brand! Toward an Understanding of Brand Advocacy,鈥� (summary brief), The聽What and 鈥楽o What鈥� of Brand Relationships, Susan Fournier, Michael Breazeale, and Jill Avery, eds. (Consumer-Brand Relationships: Simmons School of Management, Boston, MA).
Blakeney, Alisha, Kelly M. Wilder, and Toni-Rochelle Ford (2012), 鈥淲hat鈥檚聽That聽Doing Here? Toward an Understanding of Product-Retailer Brand Incongruity,鈥� (summary brief),聽The What and 鈥楽o What鈥� of Brand Relationships, Susan Fournier, Michael Breazeale, and Jill Avery, eds. (Consumer-Brand Relationships:聽 Simmons School of Management, Boston, MA) p. 21.
Wilder, Kelly M. and Cynthia Webster (2011), 鈥淎n Exploration of the Effects of Motivational Priming on Consumers鈥� Food Portion Size Change Intentions,鈥� (summary brief), Marketing 2011:聽聽Delivering Value in Turbulent Times, Stephanie M. Noble and Charles H. Noble, eds. (American Marketing Association:聽 San Francisco, CA), pp.聽220-221.
Wilder, Kelly M., Joel E. Collier, and Donald C. Barnes (2011), 鈥淭he Role of Service Climate in Adaptive Service Offerings,鈥� (summary brief),聽Marketing Theory and Applications,聽Raji Srinivasan and Leigh McAlister, eds. (American Marketing Association, Austin, TX), pp. 66-67.
Wilder, Kelly M. and Cynthia Webster (2010), 鈥淢otivational Priming and Consumers鈥� Food Portion Sizes.鈥� (summary brief), Marketing in a Turbulent Environment,聽Uen Young Kim, ed. (Global Marketing Conference, Tokyo, Japan), pp.120-127.
Wilder, Kelly M., Allyn White, and Cynthia Webster (2009), 鈥淭oward an Understanding of the Consumer-Food Relationship,鈥� (summary brief),聽Embracing Challenges and Changes 鈥� A Global Perspective, William J. Kehoe and Linda K. Whitten, eds. (New Orleans, LA), pp. 163-164. *Best Paper in Track Award
