Profile
Jeff Langenderfer is a Professor of Marketing & Law at the听糖心Vlog听School of Business. Dr. Langenderfer holds a B.A. in Economics from听the University of North Carolina at Chapel Hill, a J.D. from the North Carolina Central University听School of Law, and a Ph.D. in Business Administration with a concentration in Marketing听from the University of South Carolina at Columbia.
Dr. Langenderfer is an active researcher, having published more than twenty journal articles in various outlets including the Journal of Consumer Affairs, Journal of Public Policy & Marketing, Psychology & Marketing, the Journal of Business Research, and the Journal of Macromarketing. His research focuses on marketing and public policy issues, with a particular emphasis on intellectual property matters, privacy, scams and swindles, and consumer interactions with lottery products. Dr. Langenderfer also serves as a negotiation educator and consultant for attorneys and non-profit organizations.Teaching areas include Negotiation, Business Law, Consumer Behavior,and Happiness Management. Professor Langenderfer lives in Raleigh with his wife and two children.
Academic Credentials
Ph.D., Business Administration (Marketing), University of South Carolina
J.D., Law, North Carolina Central University听
B.A., Economics, University of North Carolina
Awards
糖心Vlog School of Business Outstanding Service Award, 2022
糖心Vlog School of Business Scholar of the Year Award, 2019, 2011听
糖心Vlog School of Business Teacher of the Year Award, 2018听
糖心Vlog School of Business MBA Professor of the Year, 2013, 2012, 2011
Publications
Fitzgerald, M. Paula, Langenderfer, Jeff, Renzelli-Cain, Roberta, & Critch, Elizabeth. A. (2023), “Marketing and Public Policy Implications of Dobbs v. Jackson Women鈥檚 Health Organization,” Journal of Public Policy & Marketing,
Newman, Christopher L., Mason, Marlys J., & Langenderfer, Jeff (2021), 鈥淭he Shifting Landscape of Cannabis Legalization: Potential Benefits and Regulatory Perspectives,听Journal of Consumer Affairs, Vol. 55 (3), 1169-1177,听.
Langenderfer, Jeff, Bani Taunque, and Richa Kulkarni (2020), 鈥淎ll That Glitters is Not Gold: The Effects of Materialism, Luxury Participation, and Income on Subjective Well-being,鈥澨�Journal of International Finance and Economics, Vol. 20 (1), 29-38.
Fitzgerald, M. Paula, Jeff Langenderfer, and Megan Lynn Fitzgerald (2020), 鈥淚s It Ethical for For-profit Firms to Practice a Religion? A Rawlsian Thought Experiment,听Journal of Business Ethics, 166 (1), 159-174.
Langenderfer, Jeff, Bani Taunque, and Richa Kulkarni (2017), 鈥淒oes Materialism Make You Miserable? The Effects of Income and Luxury Consumption on Subjective Well-Being,鈥� Poster presented at the听Marketing & Public Policy Conference,听American Marketing Association, June 1-3, Washington, D.C.
Langenderfer, Jeff, Alla Akiyeva, and Steven W. Kopp (2016), 鈥淢echanical Turk Data in Public Policy Research: Replications of Two FTC Experiments Explore Online Sample Use,鈥� in Brennan Davis and Beth Vallen (eds.),听Marketing & Public Policy Conference Proceedings, vol. 26, 56, Chicago: American Marketing Association.
Kopp, Steven W.听and Jeff Langenderfer (2014), 鈥淧rotecting Appearance and Atmospherics: Trade Dress as a Component of Retail Strategy,鈥澨�Journal of Public Policy & Marketing, 33 (1), 34-48.
Langenderfer, Jeff, Steven W. Kopp, and Alla Akiyeva (2014), 鈥淚nternet Panel Response Quality: An Online Replication of a Federal Trade Commission Deceptive Advertising Mall Intercept Study,鈥� in VanMeter, Rebecca and Weiser, Jeri (eds.),听Advances in Marketing: Transformational Marketing, New Orleans, LA: Society for Marketing Advances, 2014, 27.
Miyazaki, Anthony D. and Jeff Langenderfer (2011), 鈥淭eenagers and Digital Product Piracy: The Roles of Price, Ethics, and Social Influence,鈥� in Elizabeth Howlett, John Kozup, and Jeremy Kees (eds.), Marketing & Public Policy Conference Proceedings, vol. 21, 34-35, Chicago: American Marketing Association.
Langenderfer, Jeff (2009), 鈥淓nd User License Agreements: A New Era of Intellectual Property Control,鈥澨�Journal of Public Policy & Marketing, 28 (2), 202-211.
Miyazaki, Anthony D., Alexandra Aguirre-Rodriguez, and Jeff Langenderfer (2009), 鈥淧rice, Scarcity, and Consumer Willingness to Purchase Pirated Media Products,鈥澨�Journal of Public Policy & Marketing, 28 (1), 71-84.
Langenderfer, Jeff and Anthony D. Miyazaki (2009), 鈥淧rivacy in the Information Economy,听Journal of Consumer Affairs, 42 (Fall), 380-388.
Langenderfer, Jeff, Marlys J. Mason, and Xiang Fang (2009), 鈥淧olicy Implications of Reciprocity and Independent Judgment,鈥� in Elizabeth S. Moore, Janis K. Pappalardo, and William L. Wilkie (eds.)听Marketing & Public Policy Conference Proceedings, vol. 19, 256-257, Chicago: American Marketing Association.
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Langenderfer, Jeff (2008), 鈥淧atent Licensing in a Remanufactured World: Implications of Lexmark v. Static Control Components,鈥� in John Kozup, Charles R. Taylor, and Ron Paul Hill (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 18, 23, Chicago: American Marketing Association.
Kopp, Steven W. and Jeff Langenderfer (2008), 鈥淧rotecting Retail Strategy with the Lanham Act: Managerial and Public Policy Implications,鈥� in John Kozup, Charles R. Taylor, and Ron Paul Hill (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 18, 21-22, Chicago: American Marketing Association.
Dalakas, Vassilis and Jeff Langenderfer (2007), 鈥淐onsumer Satisfaction With Television Viewing: Insight for the Entertainment Industry,鈥澨�Services Marketing Quarterly, Vol. 29 (1), 47-59.
Langenderfer, Jeff, Basil G. Englis, and Michael R. Solomon (2006), 鈥淭he Use of Visual Images in Online Marketing Research: Trademark & Copyright Implications,鈥澨�Review of Business Research, Vol. VI, 22-33.
Kopp, Steven W. and Jeff Langenderfer (2006), 鈥淭rade Dress Rights: Implications for Retail Strategy and Public Policy,鈥� in Ingrid M. Martin, David W. Stewart, and Michael Kamins (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 16, 67-68, Chicago: American Marketing Association.
Langenderfer, Jeff听and Stefan Linnhoff (2005), 鈥淭he Emergence of Biometrics and Its Effect on Consumers,鈥澨�Journal of Consumer Affairs, 39 (2), 314-338.
Langenderfer, Jeff, Don Lloyd Cook, and Jerome D. Williams (eds.) (2005), 鈥淐hallenges for an Era of Continuous Change,鈥澨�Marketing & Public Policy Conference Proceedings, vol. 15, Chicago: American Marketing Association.
Langenderfer, Jeff and Stefan Linnhoff (2005), 鈥淏iometrics and Consumers: Are the Benefits Worth the Costs?鈥� in Jeff Langenderfer, Don Lloyd Cook, and Jerome D. Williams (eds.), 鈥淐hallenges for an Era of Continuous Change,鈥澨�Marketing & Public Policy Conference Proceedings,听vol. 15, 134, Chicago: American Marketing Association.
Linnhoff, Stefan and Jeff Langenderfer (2004), 鈥淚dentity Theft Legislation: The Fair and Accurate Credit Transactions Act of 2003 and the Road Not Taken,鈥澨�Journal of Consumer Affairs, 38 (2), 204-216.
Langenderfer, Jeff听and Steven W. Kopp (2004), 鈥淭he Digital Technology Revolution and Its Effect on the Market for Copyrighted Works: Is History Repeating Itself?鈥澨�Journal of Macromarketing, 24 (1), 17-30.
Langenderfer, Jeff and Don Lloyd Cook (2004), 鈥淥h, What a Tangled Web We Weave: The State of Privacy Protection in the Information Economy and Recommendations for Governance,鈥澨�Journal of Business Research, 57 (7), 734-747.
Linnhoff, Stefan and Jeff Langenderfer (2004), 鈥淚dentity Theft Legislation: A Boon for the Vulnerable?鈥� in Debra L. Scammon, Robert N. Mayer, and Marlys J. Mason (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 14, 188, Chicago: American Marketing Association.
Langenderfer, Jeff and Steven W. Kopp (2004), 鈥�History Bears Repetition: Copyright Owners and Their Fight Against Technology,鈥� in听Debra L. Scammon, Robert N. Mayer, and Marlys J. Mason (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 14, 52, Chicago: American Marketing Association.
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Langenderfer, Jeff and Steven W. Kopp (2003), 鈥淲hich Way to the Revolution? The Consequences of Database Protection as a New Form of Intellectual Property,鈥澨�Journal of Public Policy & Marketing, vol. 22 (Spring), 83-95.
Christie, Jennifer, Don Lloyd Cook, Jeff Langenderfer, and Norma A. Mendoza (2003), 鈥淚ntellectual Property on the Internet: Consumer Perceptions and General Propositions Regarding Viability of New Business Models,鈥� in Darach Turley and Stephen Brown (eds.),听European Advances in Consumer Research, vol. 6.
Cook, Don Lloyd and Jeff Langenderfer (2003), 鈥淟aw and Governance in the Marketing Environment: Conceptualizing the Regulatory Matrix,鈥� in Scot Burton, Craig Andrews, and Michael Mazis (eds.)听Marketing & Public Policy Conference Proceedings, vol. 13, 6-7, Chicago: American Marketing Association.
Parton, Sabrena R., Susan A. Siltanen, Lawrence Hosman, and Jeff Langenderfer (2002), 鈥淓mployment Interview Outcomes and Speech Style Effects,鈥澨�Journal of Language & Social Psychology, 21 (2), 144-161.
Langenderfer, Jeff and Steven W. Kopp (2002), 鈥淐opyright Protection for Databases: Does Information Really Want to be Free?鈥� in Les Carlson and Russell N. Laczniak (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 12, 156-157, Chicago: American Marketing Association.
Sprott, David E., David Wallace, Kenneth C. Manning, Anthony D. Miyazaki, and Jeff Langenderfer (2002), 鈥淭he Effect of Unit Price Regulation on Consumer Price Perceptions: A Comparison Between Washington and Massachusetts Consumers,鈥� Les Carlson and Russell N. Laczniak (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 12, 125-126, Chicago: American Marketing Association.
Langenderfer, Jeff, Basil Englis, and Michael Solomon (2002), 鈥淐opyright and Trademark Issues in Online Market Research鈥� in Krishna Dhir (ed.)听Proceedings of the 2002 Annual Meeting of the Western Decision Sciences Institute, Atlanta: Decision Sciences Institute.
Langenderfer, Jeff and Terence A. Shimp (2001), 鈥淐onsumer Vulnerability to Scams, Swindles, & Fraud: A New Theory of Visceral Influences on Persuasion,鈥澨�Psychology & Marketing, 18 (7), 763-783.
Langenderfer, Jeff and Don Lloyd Cook (2001), 鈥淐opyright Policies and Issues Raised by A & M Records v. Napster: 鈥楾he Shot Heard 鈥楻ound the World鈥� or 鈥楴ot With a Bang, But a Whimper?鈥欌�澨�Journal of Public Policy & Marketing, 20 (2), 280-288.
Langenderfer, Jeff and Don Lloyd Cook (2001), 鈥淚mplications of the Napster Case: Where Have We Been and Where Are We Going?鈥� in Ron Paul Hill and Charles Ray Taylor (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 11, 126, Chicago: American Marketing Association.
Langenderfer, Jeff and Don Lloyd Cook (2000), 鈥淧rivacy in America: Lost Among the Statutes?鈥� in Paula F. Bone, Karen R. France, and Joshua L. Wiener (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 10, 107, Chicago: American Marketing Association.
Miyazaki, Anthony, Jeff Langenderfer, and David Sprott (1999), 鈥淭he Consumption of Government-Sponsored Lotteries: Exploring Purchase and Non-purchase Motivations,鈥澨�Psychology & Marketing, 16 (1), 1-20.
Langenderfer, Jeff and Terence A. Shimp (1998), 鈥淓xpert Opinion Testimony in Federal Trade Commission Enforcement Proceedings: Theoretical Versus Empirical Evidence,鈥� in Alan Andreason, Alex Simonson, and N. Craig Smith (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 8, 41-42, Chicago: American Marketing Association.
Langenderfer, Jeff (1996), 鈥淟otteries and Education: The Mediating Effect of Illusion of Control,鈥� in Ron Paul Hill and Charles Ray Taylor (eds.),听Marketing and Public Policy Conference Proceedings,听vol. 6, 190鈥�198. Chicago: American Marketing Association.
Miyazaki, Anthony, David Sprott, and Jeff Langenderfer (1996), 鈥淢ethodological Issues in Public Policy Research: The Case of Education and Lottery Purchase Behavior,鈥� in Ron Paul Hill and Charles Ray Taylor (eds.),听Marketing & Public Policy Conference Proceedings,听vol. 6, 181鈥�189. Chicago: American Marketing Association.
Sprott, David, Anthony Miyazaki, and Jeff Langenderfer (1995), 鈥淪tate Sponsored Lotteries: A Motivational Approach to Understanding the Relationship Between Education and Purchase Behavior,鈥澨�Marketing & Public Policy Conference Proceedings,听Pam Scholder Ellen and Patrick J. Kaufman (eds.), vol. 5, 78, Chicago: American Marketing Association.
